In this feature I try to shed some light on the development process and/or elements of a selected design. By deconstructing the design into layout, typeface, colours & use of images we will hopefully develop a better understand of how the final result was achieved. I feel that this degree of awareness is crucial to a graphic designers development; being able to not only identify the design elements but the rationale behind them.
In this edition of Design Deconstructed (DD) I am going to be observing our own website, WHITEINK (www.whiteinkblog.com).
Masthead, Set in Helvetica Neue
Kerning of the name, WHITEINK, more info on the development of the logo in this post, Welcome, The WHITEINK Story.