Posts Tagged ‘WHITEINK’

Design Deconstructed: WHITEINK Blog

January 14th, 2009

In this feature I try to shed some light on the development process and/or elements of a selected design. By deconstructing the design into layout, typeface, colours & use of images we will hopefully develop a better understand of how the final result was achieved. I feel that this degree of awareness is crucial to a graphic designers development; being able to not only identify the design elements but the rationale behind them.

In this edition of Design Deconstructed (DD) I am going to be observing our own website, WHITEINK (www.whiteinkblog.com).

Masthead, Set in Helvetica Neue

WHITEINK Logo

Kerning of the name, WHITEINK, more info on the development of the logo in this post, Welcome, The WHITEINK Story.

» Read more: Design Deconstructed: WHITEINK Blog

Welcome, The WhiteInk Story

January 13th, 2009

Hello, and welcome to WHITEINK. It is likely that you are one of our first readers, I hope you enjoy what we have to share. I have been thinking of different topics for the first post, and decided I’d give you a story of how this site came to be.

Last august, in the peak of Irelands wintery summer, Tim & I were talking about setting up a website. Maybe a joint portfolio or something along those lines; but we soon realised there wouldn’t be a whole lot to gain from it. It wouldn’t be much of a learning experience. So after a few months, I suggested a blog, somewhere for us to express our thoughts, to write post on things we like, work and people that truly inspire us. So we agreed. It was set in motion.

WHITEINK Concepts

Thinking of a name was the first thing. We went through pages and pages of names, it wasn’t getting anywhere, it was bit forced; so we took a break. Then sometime after Tim and I were chatting about something or another; we were talking about the cost of printing. The place we get stuff printed charges based on ink coverage. Tim was wondering how much it’d cost to get a white pdf printed on white paper. Took a second to realise that made no sense, and from that the name ‘WhiteInk’ was born. It was simple and easy to remember. So we went with it.

» Read more: Welcome, The WhiteInk Story