Posts Tagged ‘Typography’

LED Typeface: Sarhan PX_1

August 8th, 2009

While taking Dublin’s Light Rail Tram System, the LUAS, I was looking at the font of the LED information panels. There are a few on each tram; they are the only live information displays on the trams. The current system uses a 7 line high dot matrix but it seem as though sparse consideration was taken into account on the type selection. The problem is that the current typeface tries to incorporated upper and lower case letters, which means descenders. It is pointlessly complex, it impairs readability and does not lend itself well to this sort of display.

spec1

Too many letterforms are obscured from their expected form which only leads to poor legibility. For instance, the descender of the lowercase ‘g’ currently sits on the baseline but by keeping it uppercase it becomes far more familiar and instantly recognisable as the letter ‘G’. There is no logical room for descenders, it makes it very difficult to read. Bare in mind the text is nearly constantly moving, it needs to be neat, clear and large, passengers need to know when to get off. I have tried to improve legibility by giving the letters more presence, big counters and simple strong lines to compliment the simplicity of an LED display. There is no room for flimsy letterforms, they need to be bold and accurate. They need to be sure of what they stand for.

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EdenSpiekermann & Design Students

May 13th, 2009

EdenSpiekermann Gate

Some of you may already know that I started working at EdenSpiekermann this week. As of January 2009, Eden Design & Communication, Amsterdam merged with SpiekermannPartners, Berlin to form EdenSpiekermann. They have a serious amount of experience with a staff of about 100 strong; be sure to check the brand new website www.edenspiekermann.com for loads more. I hope to write regularly on what I’m doing at ES, what I’m learning and anything else I think is worth sharing.

Okay, so last Monday was my first day, the usual meet and greet through the three floors. So many hands to shake, I felt like a broken record, but they were very welcoming and friendly. The average age is probably about the 30–40 mark. I’ve officially being studying design for just under 2 years but when you compare that to someone who has about 20 years experience, it’s a wake-up call. Nobody can claim to know it all, but with that much experience you’re doing well.

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Design Deconstructed: Google

February 3rd, 2009

In this feature I try to shed some light on the development process and/or elements of a selected design. By deconstructing the design into layout, typeface, colours & use of images we will hopefully develop a better understand of how the final result was achieved. I feel that this degree of awareness is crucial to a graphic designers development; being able to not only identify the design elements but the rationale behind them.

In this edition of Design Deconstructed (DD) I am going to be highlighting and discussing some of the design issues of internet/information magnate, Google (http://www.google.com/).

Ever since it’s early days Google has been aiming high, in 1998 they had circa 25,000,000 million pages that were searchable. That was pretty huge. The site read, ‘Index contains ~25 million pages (soon to be much bigger)‘, there weren’t wrong either; 10 years later they broke 1 trillion. This number is growing at an alarming rate so the information they need to display must be displayed clearly. The idea is that you can find exactly what you are looking for, and easily. I can imainge reading this at some point in the future and these figures being irrelevant.

Something interesting to note:

‘So how many unique pages does the web really contain? We don’t know; we don’t have time to look at them all! :-) Strictly speaking, the number of pages out there is infinite — for example, web calendars may have a “next day” link, and we could follow that link forever, each time finding a “new” page. We’re not doing that, obviously, since there would be little benefit to you. But this example shows that the size of the web really depends on your definition of what’s a useful page, and there is no exact answer.’

Ok, onto the visuals of Google. There are many variations of google, depending on country etc. I am going to use www.google.com as the example.

Google Home Page

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Design Deconstructed: WHITEINK Blog

January 14th, 2009

In this feature I try to shed some light on the development process and/or elements of a selected design. By deconstructing the design into layout, typeface, colours & use of images we will hopefully develop a better understand of how the final result was achieved. I feel that this degree of awareness is crucial to a graphic designers development; being able to not only identify the design elements but the rationale behind them.

In this edition of Design Deconstructed (DD) I am going to be observing our own website, WHITEINK (www.whiteinkblog.com).

Masthead, Set in Helvetica Neue

WHITEINK Logo

Kerning of the name, WHITEINK, more info on the development of the logo in this post, Welcome, The WHITEINK Story.

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