Its been a while, here’s just a quick post on one of my favourite clips from hillmancurtis. Its an interview with designer Paula Scher. Watch it here first.
I can really relate to the immediacy of ideas, those moments when you can see a final solution, or a complex visual pun that solidly forms in your head when your working on a poster design, illustration or be it a logo. For me, the idea of an instant solution always reassures my confidence in its communication. My theory is that, the faster a final solution forms in your head, the more communication power it will have. Because it was the first image associated for me, it must translate similarly to an audience. Over-thinking it and the idea can get lost.