I was left laughing a few hours ago by an even cheaper ad and web campaign from Eircom to undermine the ‘Red Door’ advert for fixed broadband and landline’s by Vodafone. Debating the back lash from Eircom, it seems to raise more issues concerning national consumerism and ultimately the protection of the Irish markets rather then a cheap stab at Vodafone.

Vodafone ’s advertisement campaign was launched a few weeks ago and depicts a rather beautified dublin, isolating their key audiences in a number of fast shots and catching glimpses of various occupations going about their all too happy lives, all the while the doors of Ireland are changing red and we are to be branded a big fat Vodafone customer. Quite a harmless ad, sort of eye catching but trailing into the midsts of being vaguely interesting while hitting the realms of a pride evoking Ballygowan spot or something. Untimely cheesy, probably the result of a lunch meeting where the only issue is a visual metaphor thats easy to mock up with minimal costs. It definitely shows, the only reason it’s memorable for me is due to a lazy glitch at the start where the invading red paint fails to render completely around the number twenty (0.12). At the end, the punch line hits with ‘…and show Eircom the door’.

The shaking hands of Eircom can be felt clutching at its national wallet under the unforgiving threat of a recessionary apocalypse. It seems that desperate times cause for desperate measures as Eircom rips off and completely slanders their ad campaign with unforgiving brutality. The ‘citizents of Ireland’ can been seen peeling off the red paint to reveal their orange Eircom georgian door, almost as if the uninvited biblical plague that terrorised our lands had left and we now have to remove the blood from our doors. Even the same streets and locations are shown in order strengthen the message. The caption reading, “Over 55,000 people have already switched back”.

Irish enterprises are finally starting to get their hands dirty over UK companies invading their markets. A similar tone to the McVities vrs Jacobs copycat malice that resulted in legal proceedings.

No more Mr nice guy.