Comments on: Designing by convention http://www.whiteinkblog.com/2009/06/18/designing-by-convention/ Sat, 06 Mar 2010 21:56:37 -0800 http://wordpress.org/?v=2.8 hourly 1 By: kilmc http://www.whiteinkblog.com/2009/06/18/designing-by-convention/comment-page-1/#comment-3056 kilmc Thu, 25 Jun 2009 12:36:46 +0000 http://www.whiteinkblog.com/?p=681#comment-3056 Seriously good article. It's a useful thing to think about before you start designing a new project because you will try and approach it from different angles and aspects if this type of thinking is a new concept. People don't like being thought of as generic and so after reading this I certainly feel concious of my own design habits and how I should try to break them. That being said I really like how you point out that certain elements in design are crucial and it is re-branding a product rather than re-designing it that makes it work for the masses. You can re-design milk, but for that you need new cow, however you can re-brand milk, all you need is a creative mind. Thanks Youssef Seriously good article.

It’s a useful thing to think about before you start designing a new project because you will try and approach it from different angles and aspects if this type of thinking is a new concept. People don’t like being thought of as generic and so after reading this I certainly feel concious of my own design habits and how I should try to break them.

That being said I really like how you point out that certain elements in design are crucial and it is re-branding a product rather than re-designing it that makes it work for the masses.

You can re-design milk, but for that you need new cow, however you can re-brand milk, all you need is a creative mind.

Thanks Youssef

]]> By: Tim Phelan http://www.whiteinkblog.com/2009/06/18/designing-by-convention/comment-page-1/#comment-3051 Tim Phelan Thu, 18 Jun 2009 23:37:00 +0000 http://www.whiteinkblog.com/?p=681#comment-3051 This is very true, you really described that fine line that can exist between design that is scared to move forward and that which can destroy the foundations of communication. For example, it is not a good idea to change milk to anything other then how it already exists, it would confuse and goes against an established system of communication. Branding however should be more versatile. With huge jobs like airlines things possibly are more complicated. Im sure it is the mission of every designer to be truly original but the unfortunate issues are possibly the clients. Perhaps, instead of relying on 'safe' design the designer should begin to challenge the clients options, ultimately changing the relationship between the client and designer. How a designer is perceived? This is very true, you really described that fine line that can exist between design that is scared to move forward and that which can destroy the foundations of communication. For example, it is not a good idea to change milk to anything other then how it already exists, it would confuse and goes against an established system of communication. Branding however should be more versatile.

With huge jobs like airlines things possibly are more complicated. Im sure it is the mission of every designer to be truly original but the unfortunate issues are possibly the clients. Perhaps, instead of relying on ’safe’ design the designer should begin to challenge the clients options, ultimately changing the relationship between the client and designer. How a designer is perceived?

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